Episode 44

Developer Marketing with Adam DuVander

April 11, 2023 · 34:06

Adam DuVander is an expert in developer marketing and the author of two books: Developer Marketing Does Not Exist and Technical Content Strategy Decoded.

In this episode, we dive deep into the world of developer marketing, specifically focusing on early-stage companies building tools for developers and how to create engaging content for your audience.

What we cover:

Adam's journey from journalism to developer marketing
The importance of developer marketing for early-stage companies and its role in product growth
Identifying your target audience and understanding their pain points
How to create content without directly promoting your product, yet staying relevant to your target audience
The concept of becoming a media company within your niche and providing value through content
The importance of engagement metrics over vanity metrics for early-stage companies
The Jedi Developer Mind Trick: how to showcase the value of your product without directly promoting it, especially for early-stage companies
Examples from successful early-stage companies like LogRocket and Stoplight
How to measure the success of your content and know if it's working for your early-stage company
Tips on choosing the right topics that resonate with your audience and relate to your product
Adam's new book, Technical Content Strategy Decoded

Buy Adam's new book here

View episode transcript

Creators and Guests

Host

Jack Bridger

Host @ Scaling DevTools

Guest

Adam DuVander

Author of Developer Marketing Does Not Exist. I help dev-focused marketers build a content strategy to reach more developers. Previously @zapier, @sendgrid

Producer

Elliott Roche

Freelance Podcast Editor

Producer

James McKinven

Founder of PodPanda

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Developer Marketing with Adam DuVander

Creators and Guests

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