Episode 107

Gonto - Auth0 Employee #6 shares developer marketing secrets

November 7, 2024 · 37:49

Gonto (Martin Gontovnikas) was the 6th employee at Auth0 and helped them grow fast and sell for $6.5billion to Okta.

Now he is the founder of Hypergrowth Partners and helps DevTools grow fast.

We discuss:

What Auth0 did to become so valuable so fast
What the best founders do (Guillermo Rauch)
Different is better than better
People follow people not brands
Why bleeding edge matters

Resources

Why Technical SDRs are the Future of DevTools
https://playbooks.hypergrowthpartners.com/p/product-advocates-technical-sdrs
Gonto's website https://gon.to/
Gonto's Twitter https://twitter.com/mgonto
Hypergrowth Partners https://www.hypergrowthpartners.com/
Code to Market https://codetomarket.fm/
Guillermo Rauch https://x.com/rauchg

This episode is brought to you by WorkOS. If you're thinking about selling to enterprise customers, WorkOS can help you add enterprise features like Single Sign On and audit logs.