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B2C vs B2D - marketing to developers with Ronak Ganatra Episode 13

B2C vs B2D - marketing to developers with Ronak Ganatra

Ronak Ganatra is the Director of Marketing at Lano, a global software solution enabling businesses to hire and pay full-time employees and contractors. Ronak was previously VP of Marketing at Hygraph and has also founded https://marketingto.dev/.

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Ronak Ganatra is the Director of Marketing at Lano, a global software solution enabling businesses to hire and pay full-time employees and contractors. Ronak was previously VP of Marketing at Hygraph and has also founded https://marketingto.dev/.

What we cover
(00:37): What was it like on your first day working at Hygraph versus three years later?
(07:03): What do you think being a better developer marketer means?
(08:36): How do you approach things like performance marketing?
(12:17) How should developer marketing teams be working with sales teams?

Where to hear from Ronak

View episode transcript


Creators and Guests

Lydia Melvin
Editor
Lydia Melvin
Editor of Scaling DevTools
Ronak Ganatra
Guest
Ronak Ganatra
Free WiFi enthusiast • Pizza purist • Director of Marketing at Lano • Maintaining https://t.co/Rua1KUBFgu & https://t.co/9RsjTg2WCG

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